The track caught the ear of Interscope Records representatives, who signed Die Antwoord and re-released $O$. The critically acclaimed album most notably spawned “Evil Boy”, a track about a boy who refuses the traditional Xhosa circumcision and thus becomes “evil”. The band, comprised of vocalists Ninja, Yolandi, and DJ Hi-Tek, released their first album, $O$, in 2009, as a free download on their website. You’ve got style.” Die Antwoord are proud of their roots and often sing in Afrikaans, Xhosa, and English, three of South Africa’s eleven official languages. Zef roughly translates to common in English, and has become “associated with people who soup up their cars up and rock gold and shit,” according to band vocalist, Yolandi Visser, who adds: “Zef is you’re poor but you’re fancy. Hailing from Cape Town, Die Antwoord have popularized the Afrikaans slang term, “zef ”, in the United States and abroad, a culture which is a mix between gaudy, tacky, and fancy fashion styles among the working class.

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